Show, Don’t Just Tell: How to Master Video for Your Tawadoo Listings
Show, Don’t Just Tell: How to Master Video for Your Tawadoo Listings
Written by
Kenza Rhafir
Co-Founder & CMO, Tawadoo
A picture is worth a thousand words, but a video? That’s worth a quick sale. On a classifieds platform like Tawadoo, adding a video to your listing separates you from the crowd.
At Tawadoo, our goal is to connect buyers and sellers throughout Morocco with transparency. Video builds immediate trust, answers buyer questions before they are even asked, and gives a realistic sense of what you are trading. Whether it is a car, a smartphone, or vintage furniture, these tips will help you leverage our platform's capabilities to find the right buyer.
1. Set the Stage (Prep Work)
A little effort makes your item look significantly more valuable.
- Clean it up: Dust and grime show up clearly in HD. Wipe that screen or wash the car!
- Declutter: Move the item to a neutral, clean space where it is the sole focus.
2. Lighting is Everything
You don’t need studio lights, just smart positioning.
- Natural Light: Film outside or near a large window during the day.
- Avoid Backlighting: Keep the sun behind you, not behind the object.
3. Keep it Steady and Horizontal
Avoid the "amateur" look of shaky, vertical video. Always hold your phone horizontally (landscape mode). This format fills the screen properly for buyers browsing on both mobile and desktop.
4. The "Walkaround" Technique
Don't just point; give a tour. Show a 360-degree view, zoom in on specific features (like tire treads or ports), and most importantly: show functionality. Seeing an engine start or a laptop boot up provides powerful proof of value.
5. Be Honest (Show the Flaws)
"Transparency is the fastest way to build a reputation on Tawadoo."
If there is a scratch or a minor dent, film it. Highlighting defects prevents buyers from feeling cheated when they meet you in person. An honest video attracts serious buyers who accept the condition, saving you time on wasted viewings.
Summary Checklist for تاوادو Sellers
| Do ✅ | Don't ❌ |
|---|---|
| Wipe the lens before filming | Film vertically (portrait mode) |
| Use natural daylight | Use flashy filters or effects |
| Show the item working | Make the video longer than 1 minute |
| Point out minor flaws | Hide damages |